Tru by Hilton is a brand of hotels trademarked by Hilton Worldwide. The hotel brand was announced in January 2016 at the Americas Lodging Investment Summit in Los Angeles designed to compete against Comfort Inn and La Quinta. The first Tru by Hilton hotels are expected to open in late 2016. The goal was to create rooms of 228 square feet with "clever" bathrooms. The brand uses platform beds instead of box springs and uses a landing zone where guests can place their luggage and hang their clothes rather than a dresser. Hilton realized that they could shrink the width of the room from the typical 12 feet to 10 feet because typically the TV cabinet would take up 2 feet, but with flat screen TV's the space could be spared. The desk that was decided to be used is a portable chair attached to a table allowing the guest to use the chair wherever they want in the room. As of December 31, 2018, it has 53 properties with 5,109 rooms, all franchised.